Top 5 Fashion Games in Romania Q1 2022

In the first quarter of 2022, the top 5 fashion games in Romania showed varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared:

Hair Challenge from Rollic Games saw a steady decline in weekly downloads, starting from around 20.8K at the end of December 2021, and dropping to approximately 6.7K by the end of March 2022. Weekly active users followed a similar downward trend, decreasing from roughly 96.4K to 63.3K over the same period. Revenue was sporadic, peaking at $29 in mid-March.

Love Fantasy: Match & Stories by Appzoa Tech Co., Limited had fluctuating weekly downloads, starting at around 17.5K and ending the quarter at approximately 9.5K. Active users saw a general increase, from about 31.2K to 22.4K. Revenue experienced a peak of $134 in mid-February, with other weeks varying between $21 and $87.

Outfit Makeover from SUPERSONIC STUDIOS LTD experienced a significant surge in weekly downloads early in the quarter, peaking at around 17.4K in late February before dropping to approximately 5.2K by the end of March. Active users mirrored this trend, peaking at about 24.4K in late February and decreasing to roughly 9.6K by the end of the quarter.

Hair Dye! by Crazy Labs had a varied download pattern, starting at around 14.2K and ending the quarter at approximately 6.1K. Active users showed a notable increase in late February, reaching around 38.9K, before dropping to approximately 21.8K by the end of March.

Acrylic Nails!, also by Crazy Labs, had relatively stable downloads, starting at around 11.2K and ending at approximately 5.4K. Active users showed a downward trend, starting at around 28.1K and ending at roughly 17.3K. Revenue was highest in early January at $126, with other weeks varying between $0 and $105.

These insights are based on data from Sensor Tower, where more detailed information and further insights can be found.